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Advertising is a discipline which combines art, science, strategy and communications practice, and has potential applications far wider than simply employment in an advertising agency. Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client. This major includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia, to develop and showcase the strengths of individual students. Advertising is a critical component of integrated marketing communications in a business environment, where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers. The major addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Mount Lawley, Joondalup
Advertising Manager, Media Buyer, Advertising Coordinator, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV1116 | Foundations of Advertising | 15 |
| ADV2102 | Creative Strategy: Process and Execution | 15 |
| ADV2107 * | Strategic Branding | 15 |
| ADV2220 | Advertising Management | 15 |
| Plus 4 units from: | ||
| ADV2105 ^ | Consumer Behaviour | 15 |
| ADV3111 ^ | The Business of Publishing | 15 |
| ADV3112 ^ | International Advertising | 15 |
| ADV3115 ^ | Account Planning | 15 |
| ADV3406 ^ | Media Buying and Planning | 15 |
| CMM3104 ^ | Professional Placement 1 | 15 |
| CCA3108 ^ | Independent Study | 15 |
| ADV3120 ^ | Current Issues in Marketing Communications | 15 |
| ADV3125 ^ | Advertising Practice | 15 |
Note: Students may commence Level 2000 units in the first and second semesters of study.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| It is recommended that students studying this major select electives from the following as per their course requirements: | ||
| BRO1000 | iTalk@ECU: Presentation Skills | 15 |
| CMM1204 | Writing for Communications | 15 |
| CMM1107 | Creative Thinking | 15 |
^ Core Option
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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