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  • Associate Professor Suku Sukunesan

    Associate Professor Suku Sukunesan

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Associate Professor Suku Sukunesan

Associate Dean

Staff Member Details
Email: s.sukunesan@ecu.edu.au
ORCID iD: https://orcid.org/0000-0002-8563-3469

Associate Professor Sukunesan possesses extensive expertise in innovation, technology, and systems thinking, backed by over 20 years of experience in leadership roles in both academic and corporate settings. His practical knowledge spans a wide range, including involvement in significant government projects, collaboration with SMEs, and engagement with Southeast Asian governments. This hands-on experience equips him with valuable insights into the challenges of managing multi-stakeholder projects, shaping policies, and understanding their real-world implications.

Academically, Suku has made notable contributions with over 60 international publications and an H-index of 22. He has also demonstrated his innovative side by holding two patents and securing grants for his work. His involvement in the startup sphere, as both a founder and an active participant in startup ecosystem and university initiatives, including CSIRO OnPrime, showcases his commitment to nurturing entrepreneurial endeavours. He generously shares his expertise by serving as a judge, mentor, and coach.

Research Areas and Interests
  • Innovation and Entrepreneurship
  • Emerging technology in education
  • Social Media
  • Small Medium Enterprises
  • Leadership and Culture

Research Centres

Marketing, Innovation Sport and Entrepreneurship.

Media Topics
  • AI used for business improvement
  • Social Media applications and Impact
  • Small Medium Enterprises and Internationalisation

Qualifications

  • Doctor of Philosophy, The University of Newcastle, 2004.

Research Outputs

2024

Journal Articles

  • Selvarajah, C., Sukunesan, S., Meyer, D. (2024). Three-tier SME internationalization process model: a Vietnam study on the relationship between managerial capacity, innovation strategies and technological and innovation leadership. Asia Pacific Business Review, 30(5), 924-955. https://doi.org/10.1080/13602381.2023.2190455.

2023

Journal Articles

  • Abuhassan, M., Anwar, T., Fuller-Tyszkiewicz, M., Jarman, H., Shatte, A., Liu, C., Sukunesan, S. (2023). Classification of Twitter users with eating disorder engagement: Learning from the biographies. Computers in Human Behavior, 140(2023), article number 107519. https://doi.org/10.1016/j.chb.2022.107519.
  • Deverell, L., Bhowmik, J., Al, MA., Lau, B., Islam, F., Sukunesan, S., McCarthy, C., Meyer, D. (2023). Self-reported use of technology by orientation and mobility clients in Australia and Malaysia before the COVID-19 pandemic. British Journal of Visual Impairment, 41(1), 33-48. https://doi.org/10.1177/02646196211019070.

2022

Journal Articles

  • Nguyen, V., Sukunesan, S., Huynh, M. (2022). Web scraping Instagram Pre and During Covid-19: Examining customer engagement on Australian SMEs accounts. Australasian Journal of Information Systems, 26(2022), TBD. https://doi.org/10.3127/ajis.v26i0.3447.
  • Anwar, T., Fuller-Tyszkiewicz, M., Jarman, H., Abuhassan, M., Shatte, A., Team, W., Sukunesan, S. (2022). EDBase: Generating a Lexicon Base for Eating Disorders Via Social Media. IEEE Journal of Biomedical and Health Informatics, 26(12), 6116-6125. https://doi.org/10.1109/JBHI.2022.3211151.
  • Fardouly, J., Crosby, R., Sukunesan, S. (2022). Potential benefits and limitations of machine learning in the field of eating disorders: current research and future directions. Journal of Eating Disorders, 10(1), article number 66. https://doi.org/10.1186/s40337-022-00581-2.

2021

Journal Articles

  • Nguyen, V., Sukunesan, S., Huynh, M. (2021). Analyzing Australian SME Instagram Engagement via Web Scraping. Pacific Asia Journal of the Association for Information Systems, 13(2), 11-43. https://doi.org/10.17705/1pais.13202.
  • Sukunesan, S., Huynh, M., Sharp, G. (2021). Examining the pro-eating disorders community on twitter via the hashtag #proana: Statistical modeling approach. JMIR Mental Health, 8(7), article number e24340. https://doi.org/10.2196/24340.
  • Beilharz, F., Sukunesan, S., Rossell, S., Kulkarni, J., Sharp, G. (2021). Development of a positive body image chatbot (KIT) with young people and parents/carers: Qualitative focus group study. Journal of Medical Internet Research, 23(6), article number e27807. https://doi.org/10.2196/27807.

2020

Journal Articles

  • Selvarajah, C., Meyer, D., Jayakody, J., Sukunesan, S. (2020). Managerial perceptions of leadership in sri lanka: Good management and leadership excellence as foundation for sustainable leadership capacity building in post-civil war Sri Lanka. Sustainability, 12(4), TBD. https://doi.org/10.3390/su12041307.
  • Deverell, L., Bhowmik, J., Lau, B., Al, MA., Sukunesan, S., Islam, F., McCarthy, C., Meyer, D. (2020). Use of technology by orientation and mobility professionals in Australia and Malaysia before COVID-19. Disability and Rehabilitation: Assistive Technology, 2020(2020), 1-8. https://doi.org/10.1080/17483107.2020.1785565.
  • Sukunesan, S., Selvarajah, C., Mellström, Z. (2020). Internationalization via instagram: An exploratory study of small and medium enterprises. Contemporary Management Research: an international journal, 16(2), 77-121. https://doi.org/10.7903/CMR.19811.

2019

Journal Articles

  • Selvarajah, C., Le, T., Sukunesan, S. (2019). The Vietnam project: developing conceptual knowledge on cross-cultural skills for training in SME internationalization. Asia Pacific Business Review, 25(3), 338-366. https://doi.org/10.1080/13602381.2019.1598076.

Conference Publications

  • Gregory, S., Gregory, B., Jacka, L., Lierse, S., McDonald, M., Ellis, D., Hearns, M., Sukunesan, S., Irwin, P., John, B., Butler, D., Zagami, J., Gaukrodger, B. (2019). Vision - A space for digital learning and exploring pedagogies: Virtual world education. ASCILITE 2019 - Conference Proceedings - 36th International Conference of Innovation, Practice and Research in the Use of Educational Technologies in Tertiary Education: Personalised Learning. Diverse Goals. One Heart. (130-138). Australasian Society for Computers in Learning in Tertiary Education (ASCILITE).
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