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    Dr Allen Au

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Dr Allen Au

Lecturer

Staff Member Details
Email: c.au@ecu.edu.au

Allen received his Ph.D. from the University of Sydney in 2021. Before joining ECU, Allen had worked at National Chung Cheng University, University of Sydney, Hong Kong University of Science and Technology and the Chinese University of Hong Kong. His research is related to strategy and marketing of digital businesses and online user behaviour. His research has appeared in various Australian Business Deans Council (ABDC) A*/A-ranked journals, such as Information & Management, Internet Research, Information Systems Frontiers and Journal of Organizational Computing and Electronic Commerce. He also serves as reviewers and editorial board members for different international journals (e.g., Journal of Strategic Information Systems) and conferences (e.g., International Conference on Information Systems).

Awards and Recognition
  • 2022 - Masterpiece Award - Taiwan Comprehensive University System Young Scholars' Innovative R&D Results Selection, Taiwan Comprehensive University System

Research Areas and Interests
  • Strategy and marketing of digital businesses
  • Online user behaviour

SBL Research Centres or Cluster
  • Business Intelligence Research

Qualifications

  • Doctor of Philosophy, The University of Sydney, 2021.
  • Master of Science in Information and Technology Management, Hong Kong (SAR of China), 2017.
  • Bachelor of Business Administration in Management, Hong Kong (SAR of China), 2014.
  • Bachelor of Science in Computing, Hong Kong (SAR of China), 2014.

Research Outputs

2024

Journal Articles

  • Au, A., Ho, KK., Law, KM., Chiu, DK. (2024). Critical success factors of users’ continuous intention of adopting cryptocurrency exchanges: LAS-VICT principle. Electronic Markets, 34(1), article number 43. https://doi.org/10.1007/s12525-024-00721-3.
  • Au, A., Chou, C., Ho, KK. (2024). From a Role-playing Game (RPG) to Abrand: Strategic Implications From an Over-two-decade Case. Journal of Organizational Computing and Electronic Commerce, 34(3), 190-212. https://doi.org/10.1080/10919392.2024.2340786.
  • Au, A., Li, G., Hsu, W., Shieh, P., Law, KM. (2024). Characteristics of proliferating cryptocurrencies: a comparative study between stable and non-stable cryptocurrencies. Enterprise Information Systems, 2024(Article in press), article number 2356771. https://doi.org/10.1080/17517575.2024.2356771.
  • Au, A., Tan, B., Leong, C., Ge, C. (2024). Disrupting the disruptor: The role of information systems in facilitating second-mover advantage. Information and Management, 61(2), Article number 103904. https://doi.org/https://doi.org/10.1016/j.im.2023.103904.

2023

Journal Articles

Conference Publications

  • Li, G., Au, A., Ho, KK. (2023). Developmental Strategies of Proliferating Cryptocurrencies – A Case Study on Solana. Proceedings of DIGIT 2023 Workshop (10). Association for Information Systems.

2022

Journal Articles

2021

Journal Articles

  • Au, A., Lui, RW., Law, KM. (2021). Acquisition of IS Capabilities by Collaborating with Academics: A Case in A Non-Profit Organization in Hong Kong. Journal of Computer Information Systems, 62(3), 493-502. https://doi.org/10.1080/08874417.2020.1858728.

Research Student Supervision

Current Supervisions

Completed Supervisions

Principal Supervisor

  • Exploring Service Diversity in Hot Crypto-wallet: A Model of Inflow, Roll & Go
  • The Attracting Factors of Health and Fitness YouTuber
  • The Success Factors of Stablecoins: Analysis From the Perspective of Users And Issuer
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