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  • Dr Saalem Sadeque

    Dr Saalem Sadeque

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Dr Saalem Sadeque

Lecturer

Staff Member Details
Telephone: +61 8 6304 6766
Email: s.sadeque@ecu.edu.au
Campus: Joondalup  
Room: JO2.229  
ORCID iD: https://orcid.org/0000-0002-9593-0598

Dr Saalem Sadeque is the Course Coordinator of Marketing and a Lecturer in Marketing in the School of Business and Law.

Key Research Areas

  • Place branding (destination and city branding)
  • Higher education branding
  • Marketing and digital analytics
  • Digital and social media marketing
  • Retailing

Biography

Saalem completed PhD in Marketing from the University of Western Australia. He also holds MSc in Marketing Research and Analysis from Umea University (Sweden) and Master of Applied Finance from Monash University. Prior to joining ECU, Saalem worked at the University of Western Australia and CQ University (Perth campus).

Saalem has extensive experience in teaching in both undergraduate and postgraduate levels as well as developing new units and course curriculum. His teaching experiences are spread across Australian and overseas higher educational institutions. His research interest includes place branding, higher education branding, digital marketing, retailing and marketing analytics. He has published in Journal of Business Research, Technological Forecasting and Social Change, International Journal of Disaster Risk Reduction, International Journal of Sustainability in Higher Education and Journal of Gambling Business and Economics among others.

ECU Research Themes
  • Theme Two: Society and Culture: Consumer behaviour, Branding, Retailing, Marketing and digital analytics, Sustainability
  • Theme Four: Securing Digital Futures: Digital citizenship and human behaviour, Marketing and digital analytics, Data visualisation

Languages spoken
  • English
  • Bangla

Awards and recognition
  • Gold Certification awards for Advertising and Integrated Communication (post-graduate unit) and Strategy and Change (Undergraduate unit) in 2019, CQ University.
  • Nominated for Excellence in Teaching Award in the category of “Undergraduate Coursework” for Consumer Behaviour unit in 2014, UWA.

Qualifications

  • Doctor of Philosophy, The University of Western Australia, 2016.
  • Master of Science in Marketing Research & Analysis, Sweden, 2007.
  • Master of Applied Finance, Monash University, 2002.
  • Bachelor of Business Administration, Bangladesh, 1998.

Research Outputs

2024

Journal Articles

  • Roy, S., Singh, G., Sadeque, S., Gruner, RL. (2024). Customer experience quality with social robots: Does trust matter?. Technological Forecasting and Social Change, 198(2024), article number 123032. https://doi.org/10.1016/j.techfore.2023.123032.

2023

Journal Articles

2022

Journal Articles

  • Sadeque, S., Swapan, M., Roy, S., Ashikuzzaman, M. (2022). City brand love: modelling and resident heterogeneity analysis. Journal of Product and Brand Management, 31(2), 322-337. https://doi.org/10.1108/JPBM-05-2020-2899.
  • Swapan, M., Sadeque, S., Ashikuzzaman, M. (2022). Role of place satisfaction and residents’ ambassadorship behaviours (RAB) on place attachment to city and neighbourhood. Journal of Place Management and Development, 15(4), 442-459. https://doi.org/10.1108/JPMD-04-2021-0042.

2021

Journal Articles

  • Arefin, MA., Nabi, MN., Sadeque, S., Gudimetla, P. (2021). Incorporating sustainability in engineering curriculum: a study of the Australian universities. International Journal of Sustainability in Higher Education, 22(3), 576-598. https://doi.org/10.1108/IJSHE-07-2020-0271.
  • Wilk, V., Sadeque, S., Soutar, GN. (2021). Exploring Online Destination Brand Advocacy. Tourism Recreation Research, 2021(Article in Press), 19p.. https://doi.org/10.1080/02508281.2021.1992952.
  • Swapan, M., Sadeque, S. (2021). Place attachment in natural hazard-prone areas and decision to relocate: Research review and agenda for developing countries. International Journal of Disaster Risk Reduction, 52(January 2021), Article number 101937. https://doi.org/10.1016/j.ijdrr.2020.101937.

2019

Book Chapters

  • Roy, S., Sadeque, S., Balaji Makam, S. (2019). Building a trustworthy university brand: An inside-out approach. Strategic brand management in higher education (196-216). Routledge.

2017

Journal Articles

  • Roy, SK., Balaji, MS., Sadeque, S., Nguyen, B., Melewar, TC. (2017). Constituents and consequences of smart customer experience in retailing. Technological Forecasting and Social Change, 124(November 2017), 257-270. https://doi.org/10.1016/j.techfore.2016.09.022.

2016

Journal Articles

2013

Journal Articles

2012

Journal Articles

  • Gainsbury, S., Sadeque, S., Mizerski, D., Blaszczynski, A. (2012). Wagering in Australia: A retrospective behavioural analysis of betting patterns based on player account data. The Journal of Gambling Business and Economics, 6(2), 50-68. https://doi.org/https://doi.org/10.5750/jgbe.v6i2.581.

2009

Conference Publications

  • Pham, T., Mizerski, K., Sadeque, S., Mizerski, R. (2009). The Effect of Product Familiarity in Perceptions and Preferences of Private Label and National Brands. Proceedings of the 2009 ANZMAC Conference (6p.). Australian & New Zealand Marketing Academy.

Research Student Supervision

Current Supervisions

Associate Supervisor

  • Master of Business by Research, Strategic Orientations - Their influence on Innovation among Small and Medium Enterprises in the Vietnamese International Education Agent sector after an environmental jolt.
  • Doctor of Philosophy, Exploring the determinants of mobile network continuance intention among subscribers in Bangladesh: An emerging economy perspective

Completed Supervisions

No data available
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