School of Business and Law

Dr Stephanie Meek

Dr Stephanie Meek is a Lecturer in the School of Business and Law.

Key Research Areas

• Online brand communities
• Online reviews and the power of ‘Likes’
• Swan Valley Wine Region and destination brand identity
• Diversity awareness

Biography

Dr Stephanie Meek is a Lecturer and Researcher in the School of Business and Law at ECU. Her research interests include work-integrated learning in higher education, improving business curricula to enhance graduate employability, interactive internet-based consumer behaviour, the persuasive contextual attributes of online communication and data driven marketing. Stephanie has extensive experience with mixed methods research, and proven skills in scale development. Stephanie has been involved in a number of collaborative research projects including the development of a comprehensive report for the Department of Defence on mass influence and Chief Investigator on an industry supported project investigating enterprise capabilities critical for new workers within the micro-business environment.  She was also Lead Chief Investigator on an industry engagement funded project to identify the level of brand identity and brand awareness of the Swan Valley Wine Region, presenting key findings at the 2021 Swan Valley and Culinary Wine Symposium.

Dr Meek regularly represents ECU as the facilitator of a range of Digital Marketing Workshops for international partners, Uni-prep students, and local businesses, and is a regular reviewer for a number of high ranked academic journals. She is a Certified Practicing Marketer with the Australian Marketing Institute (AMI), a regular Head Judge for the AMI Awards for Marketing Excellence and was appointed to the AMI State Committee in 2019. Stephanie is a member of the Australian Collaborative Education Network (ACEN), and the Higher Education Teaching and Learning Association (HETL). She is also the recipient of the Vice-Chancellor’s Learning and Teaching Award for Engagement in Learning and Teaching 2017. Stephanie has comprehensive industry experience in management, marketing, and advertising.

Qualifications

• Doctor of Philosophy, Edith Cowan University, 2016.

Research Outputs

Research Projects

• Empowering the open source intelligence (OSINT) analyst through explainable models, Department of Jobs, Tourism, Science and Innovation, Grant, 2023 ‑ 2025, $12,500.
• Non-State Actors and the Cybersecurity Dilemma: is De-escalation Possible?, Cyber Security Research Centre Ltd, Cyber Security Research Centre Masters Scholarship, 2022 ‑ 2024, $120,000.
• Supporting Government and ADF activities in the ‘Grey Zone’: Hybrid Warfare Roles and Opportunities for the Australian Army, Department of Defence - Australian Army, Australian Army Research Scheme, 2022 ‑ 2024, $25,000.
• The development and validation of a multidimensional diversity awareness scale (DAS): A Universal model, Edith Cowan University, ECU Early Career Researcher Grant – 2020, 2020 ‑ 2021, $17,378.
• Multi-Party Collaborative Project for Three Case Studies of Mass Influencing Organisations, Defence Science and Technology Group of the Department of Defence, Grant, 2021, $35,000.
• Enhancing graduate employability through the development of a capabilities/skills framework and supervisor assessment tools to standardise industry feedback and inform work-integrated learning curriculum design., Australian Business Deans Council, Grant, 2018 ‑ 2020, $9,994.
• Exploring the Swan Valley Wine Region’s Destination Brand Identity: A Multi-Methods Approach involving local, interstate and international visitor analysis., Edith Cowan University, ECU Industry Engagement Grant, 2019 ‑ 2020, $20,000.
• Enabling the development of enterprise skills among higher education students through work integrated learning (WIL) in co-working spaces., Edith Cowan University, ECU Industry Engagement Grant, 2019 ‑ 2020, $22,500.
• Working together to achieve better Work Integrated Learning outcomes: Improving productivity through better employer involvement, Australian Chamber of Commerce and Industry, PET Industry Initiatives Grant, 2014 ‑ 2015, $25,000.

Research Student Supervision