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  • Ms Melissa Fong-Emmerson

    Ms Melissa Fong-Emmerson

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Ms Melissa Fong-Emmerson

Lecturer

Staff Member Details
Telephone: +61 8 6304 2285
Email: m.fongemmerson@ecu.edu.au
Campus: Joondalup  
Room: JO2.230  
ORCID iD: https://orcid.org/0000-0003-0775-9768

Melissa Fong-Emmerson is a Lecturer and Researcher in the School of Business and Law.

Key Research Areas and Interests

  • Consumer behaviour
  • Diversity, Equity and Inclusion
  • Digital and social media marketing
  • Brand and consumer engagement
  • Internationalisation
  • Teaching and Learning Pedagogy and student engagement.

Biography

Melissa has spent more than 15 years as a marketing and communications practitioner with experience in leading and developing successful integrated marketing strategies and campaigns for national and international organisations. Melissa is a strategic and results-driven professional with experience in corporate, not-for-profit and government sectors working across various aspects of marketing strategy including sponsorship, public relations, account management and digital communications.
Melissa is a Unit Coordinator and Lecturer and has extensive experience in teaching and developing curriculum content for Undergraduate and Postgraduate units. She sustains an active role in the industry and is a Certified Practising Marketer with the Australian Marketing Institute (AMI) and a National Judge for the AMI Awards.
Melissa also develops and delivers the Digital Marketing and Branding Executive Education workshops for Small Business Development Corporation members in Western Australia. Melissa is active in the Internationalisation space as an Educator and Researcher and contributes to various Internationalisation activities at ECU.  
Her research focuses on social impact, diversity, equity and inclusion and explores these from various marketing practice lenses delving into digital marketing, consumer behaviour, social marketing, marketing education, internationalisation, brand and customer engagement. Melissa is currently working on various research projects in these areas at ECU including a strong collaboration with Kurongkurl Katitjin.

Media Topics
  • Retailing
  • Brand management
  • Consumer Engagement
  • Diversity, Equity and Inclusion
  • Marketing Education
  • Customer experience
  • Student engagement and teaching and learning pedagogy.

SBL Research Centres or Cluster/s
  • MISE (Marketing, Innovation, Sport, Entrepreneurship) cluster

Awards and Recognition

2023- Vice Chancellor Excellence in Learning and Teaching Award - Citation for Outstanding Contributions to Student Learning (International Entrepreneurial Partnerships Program Team), Edith Cowan University

2021 - Vice-Chancellor Staff Excellence Award, Edith Cowan University

2021 - School of Business and Law Dean Award – Innovative Teaching and Learning Practice Award

2020 - School of Business and Law Dean Award - Sessional Staff Award

Current Teaching
  • Marketing (Undergraduate and Postgraduate)
  • Executive Education Digital Marketing

Languages Spoken
  • Malay
  • Hokkien

ECU Research Themes

Theme Two: Society and Culture

Theme Four: Securing Digital Futures

Qualifications

  • Graduate Dip of Education(Secondary) in Media Studies, Edith Cowan University, 2004.
  • Bachelor Of Communications Major in Media Studies, Edith Cowan University, 2003.

Research Outputs

2024

Journal Articles

  • Lambert, C., Fong-Emmerson, M., Coetzee, S., D'alessandro, S. (2024). Enhancing Marketing Students’ Indigenous Cultural Competencies Through a Decolonisation and Authentic Assessment Approach. Australasian Marketing Journal, 2024(Article in press), 9 pages. https://doi.org/10.1177/14413582241244568.
  • Widhiasthini, NW., Subawa, NS., Fong-Emmerson, M., Yanti, NK., Utami, MS., Kusuma, PS., Dewi, PP., Sudharma, KJ. (2024). Public regulation urgency in cryptocurrency based on administrative reform for Bali sustainable tourism. Cogent Social Sciences, 10(1), article number 2312657. https://doi.org/10.1080/23311886.2024.2312657.

Reports

  • Morgan, A., Fong-Emmerson, M., D'alessandro, S., Ryan, M., Palmyre, T., Lemerle, R. (2024). A way to go: Diversity, equity and inclusion in WA's marketing industry. WA. The Western Australia Marketing Association.

2023

Conference Publications

  • Mejtoft, T., Cripps, H., Fong-Emmerson, M., Blöcker, C. (2023). Enhancing Professional Skills Among Engineering Students by Interdisciplinary International Collaboration. SEFI 2023 - 51st Annual Conference of the European Society for Engineering Education: Engineering Education for Sustainability, Proceedings (2486-2495). European Society for Engineering Education (SEFI). https://doi.org/10.21427/NFBV-3930.

2022

Journal Articles

Research Projects

  • Exploring diversity and inclusion in the marketing industry, Western Australian Marketing Association, Grant, 2023 ‑ 2024, $9,000.
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