- Digital transformation
- Technology implementation
- New-age technologies in marketing
- Artificial intelligence
Email: | a.nazaritehrani@ecu.edu.au |
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ORCID iD: | https://orcid.org/0000-0003-1629-8211 |
Ali is a research fellow at the School of Business and Law at Edith Cowan University. He earned a PhD in Marketing from the University of Western Australia, specializing in organizational readiness for adopting artificial intelligence. Additionally, he holds an MBA degree with a focus on business strategy. Ali’s research centers on digital transformation and technology implementation in organizations, particularly in the realm of new-age technologies like artificial intelligence. His research has been published in esteemed Q1-ranked journals, such as Technovation (ABDC: A) and Financial Innovation.
In addition to his thriving research career, Ali has been actively involved in teaching at Australian universities since 2020. His teaching portfolio includes units such as Consumer Behavior, Introduction to Marketing, and Services Marketing at both undergraduate and postgraduate levels. Ali’s professional journey extends beyond academia, as he brings insights from seven years of experience as a marketing manager and specialist in diverse industries, including construction and carpet manufacturing.
Business Services- Marketing