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  • Professor Steven D'Alessandro

    Professor Steven D'Alessandro

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Professor Steven D’Alessandro

Professor of Marketing

Staff Member Details
Email: s.dalessandro@ecu.edu.au
ORCID iD: https://orcid.org/0000-0001-7480-232X

Professor of Marketing in the School of Business and Law.

Steve has been a professor of marketing for over ten years and has worked across several universities in Australia. Steve is well known as an applied business researcher interested in applying consumer behaviour theories to solve societal and business problems.

Steve has published in leading international journals, including;

  • The Journal of Marketing
  • The European Journal of Marketing
  • Journal of Business Research
  • International Marketing Review
  • Psychology and Marketing
  • Marketing Letters
  • Journal of Services Marketing
  • Journal of Macro-marketing
  • International Journal of Consumer Studies
  • Journal of Retailing and Consumer Studies
  • Accounting and Finance
  • Food Quality and Preference
  • Applied Economics and Journal of Environmental Management.

He has also published 12 books, mainly in marketing education on Market Research, Consumer Behaviour, and Services Marketing, with well-known Publishers - Oxford University Press, Cengage Learning, Taylor and Francis and Pearson Education.

He has been on grant research teams responsible for $153 million over his career. Steve is currently the Chief Co-Editor of the Journal of Consumer Behaviour.

In 2012, Steve was awarded the Distinguished Marketing Educator of the Year Award with ANZMAC.

Steve is glad to be back in Western Australia at an applied university, where he started his career 30 years ago.

Media Topics
  • Consumer behaviour
  • Political Marketing
  • Big Data and Marketing Analytics
  • Marketing in general
  • Brand Switching
  • International Marketing
  • Luxury Consumption
  • Consumer welfare and education
  • Human dimensions of cybersecurity
  • Marketing and Health

ECU Research Themes
  • Securing Digital Futures
    • Digital citizenship and human behaviour
  • Society and Culture
    • Individual, economic, organisational, political and social transformation

Research Areas and Interests
  • The effect of country of origin information on consumer judgements & choice
  • Body image
  • Use of Credit and compulsive consumption
  • Marketing strategy and the environment
  • Diffusion of innovations
  • Marketing of pharmaceuticals
  • Culture and Consumer behaviour
  • Brand Switching
  • Agent Based modelling and complex systems
  • Consumer behaviour
  • Human dimensions of cybersecurity
  • Marketing and Health

Awards and Recognition
  • 2021   Educational Publishing Award for best e-learning platform (Mind-Tap, Market Research, 5th Edition, Cengage Publishing).
  • 2016   Faculty of Business Excellence in Research Award, Charles Sturt University.
  • 2014   Co-winner, Research Impact Award, Macquarie University, $3,000.
  • 2012   ANZMAC /Pearson Distinguished Marketing Educator of the Year Award $1,500

Professional Associations

Co-Editor in Chief of The Journal of Consumer Behaviour

Current Teaching

Marketing Research

Qualifications

  • Doctor of Philosophy, The University of Western Australia, 1998.
  • Bachelor of Commerce with second class honours, The University of Western Australia, 1987.

Research Outputs

2024

Journal Articles

  • Lambert, C., Fong-Emmerson, M., Coetzee, S., D'alessandro, S. (2024). Enhancing Marketing Students’ Indigenous Cultural Competencies Through a Decolonisation and Authentic Assessment Approach. Australasian Marketing Journal, 2024(Article in press), 9 pages. https://doi.org/10.1177/14413582241244568.
  • Jamil, H., Zia, T., Nayeem, T., Whitty, M., D'alessandro, S. (2024). Human-centric cyber security: Applying protection motivation theory to analyse micro business owners’ security behaviours. Information and Computer Security, 2024(Article in press), 28 pages. https://doi.org/10.1108/ICS-10-2023-0176.

Reports

  • Morgan, A., Fong-Emmerson, M., D'alessandro, S., Ryan, M., Palmyre, T., Lemerle, R. (2024). A way to go: Diversity, equity and inclusion in WA's marketing industry. WA. The Western Australia Marketing Association.

2023

Journal Articles

  • Edwards, J., Miles, M., D'alessandro, S., Frost, M. (2023). Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions: Improving B2B sales performance. Journal of Business Research, 157(March 2023), Article number 113586. https://doi.org/10.1016/j.jbusres.2022.113586.
  • Turschwell, M., Brown, C., Lacharité, M., Melbourne-Thomas, J., Hayes, K., Bustamante, R., Dambacher, J., Evans, K., Fidelman, P., Hatton Macdonald, D., Van Putten, I., Wood, G., Abdussamie, N., Bates, M., Blackwell, D., D'alessandro, S., Dutton, I., Ericson, J., Frid, C., McDougall, C., Lea, M., Rissik, D., Trebilco, R., Fulton, E. (2023). Co-designing a multi-criteria approach to ranking hazards to and from Australia’s emerging offshore blue economy. Environmental Science and Policy, 147(Article in press), 154-168. https://doi.org/https://doi.org/10.1016/j.envsci.2023.06.008.
  • George, R., D'alessandro, S., Mehmet, IM., Nikidehaghani, M., Evans, M., Laud, G., Tedmanson, D. (2023). On the Path to Decolonizing Health Care Services: The Role of Marketing. Journal of Marketing, 88(1), 138-159. https://doi.org/10.1177/00222429231209925.
  • Sheen, A., Graves, C., D'alessandro, S., Shi, HX. (2023). Managing digital assets on death and disability: An examination of the determinants of digital asset planning literacy. Australian Journal of Management, 2023(Article in press), 20 pages. https://doi.org/10.1177/03128962231157005.
  • D'alessandro, S., Carter, L., Webster, C. (2023). Binge drinking: A review and research agenda. Journal of Consumer Behaviour: an international research review, 22(1), 177-198. https://doi.org/10.1002/cb.2102.

2022

Journal Articles

  • Edwards, J., Miles, MP., D'alessandro, S., Frost, M. (2022). Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions. Journal of Business Research, 142(Article in press), 585-593. https://doi.org/10.1016/j.jbusres.2021.12.074.
  • Mehmet, M., D'alessandro, S. (2022). More than words can say: a multimodal approach to understanding meaning and sentiment in social media. Journal of Marketing Management, 38(13-14), 1461-1493. https://doi.org/10.1080/0267257X.2022.2105933.
  • Shammout, E., D'alessandro, S., Small, F., Nayeem, T. (2022). Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan. Journal of Consumer Behaviour: an international research review, 21(5), 987-1001. https://doi.org/10.1002/cb.2053.
  • Jason, H., D'alessandro, S., Johnson, L., White, L. (2022). Massive open online courses and consumer goals. International Journal of Consumer Studies, 46(3), 994-1015. https://doi.org/10.1111/ijcs.12742.

2021

Book Chapters

  • Bliemel, M., D'alessandro, S., De Klerk, S., Flores, R., Harrison, G., Miles, MP. (2021). Mentors as a competitive resource: The case of Australian start-up accelerators. Handbook of Research on Business and Technology Incubation and Acceleration (464-473). Edward Elgar. https://doi.org/10.4337/9781788974783.00037.

Journal Articles

  • Sun, G., Cheng, Z., D'alessandro, S., Johnson, L. (2021). Consumer personality factors and iPhone consumption in China. Journal of Consumer Behaviour: an international research review, 20(4), 862-870. https://doi.org/10.1002/cb.1899.

2020

Journal Articles

  • D'alessandro, S., Miles, M., Martinez-Lopez, F., Annya-Sanchez, R., Torrez-Meruvia, H. (2020). Promote or perish? A brief note on academic social networking sites and academic reputation. Journal of Marketing Management, 36(5-6), 405-411. https://doi.org/10.1080/0267257X.2019.1697104.
  • Gellatly, L., D'alessandro, S., Carter, L. (2020). What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform. Journal of Business Research, 112(Article in press), 320-330. https://doi.org/10.1016/j.jbusres.2019.10.007.
  • Martinez-Lopez, F., Anya-Sanchez, R., Esteban-Millat, I., Torrez-Meruvia, H., D'alessandro, S., Miles, M. (2020). Influencer marketing: brand control, commercial orientation and post credibility. Journal of Marketing Management, 36(17-18), 1805-1831. https://doi.org/10.1080/0267257X.2020.1806906.

2019

Journal Articles

  • Lewis, C., D'alessandro, S. (2019). Understanding why: Push-factors that drive rural tourism amongst senior travellers. Tourism Management Perspectives, 32(Article in press), Article number 100574. https://doi.org/10.1016/j.tmp.2019.100574.

2018

Books

Research Projects

  • Exploring diversity and inclusion in the marketing industry, Western Australian Marketing Association, Grant, 2023 ‑ 2024, $9,000.

Research Student Supervision

Current Supervisions

Associate Supervisor

  • Doctor of Philosophy, Millennials' and generation Z's sustainable fashion purchasing: The role of brand marketing communications, perceived brand authenticity, and customer brand engagement

Completed Supervisions

No data available
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