Top of page

Student/Staff Portal
Global Site Navigation

School of Business and Law

Local Section Navigation
You are here: Main Content
  • Dr Anthony Kerr

    Dr Anthony Kerr

Related Contents

Dr Anthony Kerr

Senior Lecturer

Staff Member Details
Telephone: +61 8 6304 3697
Email: a.kerr@ecu.edu.au
Campus: Joondalup  
ORCID iD: https://orcid.org/0000-0002-8714-3682

Anthony is the Course Coordinator for Sport Business and Event Management and teaches into the sport business and event management, and marketing, programs.

Current teaching

  • Sport, Recreation and Event Management
  • Marketing

Background

After completing undergraduate studies in Queensland, Anthony graduated with distinction from the internationally renowned sport management program at the University of Massachusetts and the University of Oregon’s MBA in sports business (the first program of its kind within an American business school). He completed his doctorate in the marketing and branding of sporting team brands and recognised the contribution that foreign team fans make in an increasingly globalised marketplace.

Before joining academia, Anthony spent a decade in marketing, sponsorship and media relations working for sport organisations and agencies in the United States, England and Australia. During his professional and academic career, he has helped some of the world's most famous brands, including Nike, AT&T Wireless, SEGA, UK Super League, and Manchester City, meet their marketing objectives by leveraging the power of sport to engage with consumers and deliver tangible results.

Anthony spent many years at La Trobe University in Victoria where he coordinated the Bachelor of Business (Sport Management) and served on the Sport Management Association of Australia and New Zealand (SMAANZ) board. He has published widely on brand equity, consumers and fans, the marketing of football and the globalisation of team brands, and is a co-author of Sport and the Media: Managing the Nexus in Routledge’s popular Sport Management Series.

He has designed and delivered almost 40 sport business and/or marketing units at both undergraduate and postgraduate level during an academic career spanning nearly twenty years. Anthony is consistently recognised for his excellence in teaching and believes in the importance of a real-world curriculum that can prepare students for success in the intensely competitive and rewarding business of sport.

Anthony oversees the Y53 Bachelor of Global Sport Business Management, the T90 Bachelor of Global Sport Business Management (International) where students spend a year with the University of Portsmouth in the UK, and the sport business, and event management, majors within the Bachelor of Commerce.

When not working, Anthony loves to explore the world, scuba-dive and fuel his love of history. He is a strong supporter of the Boston Red Sox, New England Patriots and every year can be seen flying the flag for the mighty Maroons.

Professional associations

  • Sport Management Association of Australia and New Zealand (SMAANZ) executive board, former member.

Research Areas and Interests
  • Psychology of Foreign Fandom
  • Sport Marketing and Sponsorship
  • Sport Gambling Advertising
  • The Global Sport-Media Nexus
  • Football and FanFests
  • Student Engagement and Pedagogy in an Online Environment

Awards and Recognition
  • 2020 – Edith Cowan University Vice-Chancellor’s Staff Excellence Award. Citation for Outstanding Contributions to Student Learning for the development of student-centred and active learning, teaching and evaluation methods that engage and encourage first-year students to develop academic skills and a career mindset.
  • 2017 – Australian Institute of Business Teaching and Learning Award for the development of curricula and resources that developed work-applied learning skills that engaged and challenged students to use a research approach to address contemporary issues in their workplace.
  • 2013 – La Trobe University - Nominated for an Australian Government Office for Learning & Teaching (OLT) Citation for Outstanding Contribution to Student Learning.
  • 2013 – La Trobe University Teaching Award 2013 for Outstanding Contribution to Student Learning in the development of innovative, student-centred and active learning curricula that engage, challenge and inspire students to solve ‘real-world’ problems as preparation for rewarding careers.
  • 2011 – La Trobe University Faculty of Business, Economics and Law, Executive Dean’s Teaching Award for approaches to the support of learning and teaching that influence, motivate and inspire students to learn.

Qualifications

  • Doctor of Philosophy, University of Technology, Sydney, 2009.
  • Master of Business Administration, United States of America, 2001.
  • Master of Science, United States of America, 1995.
  • Graduate Diploma in Communication Practice, Queensland University of Technology, 1993.
  • Bachelor of Economics, The University of Queensland, 1992.
  • Bachelor of Arts, The University of Queensland, 1989.

Research Outputs

2022

Journal Articles

  • Kerr, A., Morgan, A. (2022). “All in One Rhythm”: Measuring the National Team Identification of Host Residents and Event Sport Tourists at the 2014 FIFA World Cup. Event Management: an international journal, 26(3), 453-472. https://doi.org/10.3727/152599521X16106577965233.

2021

Journal Articles

  • Kerr, A., Wijeratne, A. (2021). 'Taking the pulse of a new football franchise': team identification and the Melbourne Heart FC in Australia's A-League. Soccer and Society, 22(3), 202-217. https://doi.org/10.1080/14660970.2020.1770734.

2018

Conference Publications

  • Kerr, A., Kalendra, D., Marchand, J., Wijeratne, A., Wegner, D. (2018). ‘From [Virtual] Classroom to Boardroom’: Coaching Students to Use a Research Approach to Address Contemporary Issues in their Workplace. Open Oceans: Learning without borders. Proceedings ASCILITE 2018 Geelong (440-445). Deakin University.

2016

Journal Articles

2014

Book Chapters

  • Emery, P., Frost, W., Kerr, A. (2014). On the March with the Barmy Army. Tourism and Cricket: Travels to the Boundary (136-152). Channel View Publications.

Journal Articles

  • Kerr, A. (2014). An Exploratory Examination of American Fan Support for ‘Australia’s Game’. Sporting Traditions, 31(2), 69-86.
Skip to top of page