Innovation Takes Centre Stage at ECU’s Industry Collaboration Event

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Innovation Takes Centre Stage at ECU’s Industry Collaboration Event

Wednesday, 25 September 2024

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On Thursday, 19 September 2024, ECU School of Business and Law hosted an engaging research event titled "Innovation in the Perth Northern Corridor Ecosystem: Conversion Strategies and Generative AI." Held at ECU's Joondalup campus, the event attracted a full house of industry and research professionals eager to explore the latest advancements in innovation ecosystems and cutting-edge AI technologies.

Organised by ECU’s Marketing, Innovation, Sport and Entrepreneurship (MISE) and Business Competitiveness (BC) Research Clusters, the evening showcased key research initiatives aimed at enhancing industry-university collaboration, leveraging AI technology in business, and boosting WA’s competitive edge in innovation.

The event kicked off with a series of thought-provoking presentations focusing on three core topics:

Harnessing Local Strengths and Advantages: Discussing strategies to build thriving innovation ecosystems in Western Australia.
Optimising Workflows through GenAI: Exploring the role of Generative AI in streamlining business operations and enhancing organisational workflows.
University-Industry Engagement Experience Sharing: Presenters shared case studies and examples of successful collaborations between ECU researchers and industry partners, providing valuable lessons and inspiration for future partnerships.

Distinguished speakers included some of ECU’s own researchers: Prof. Peter Galvin, Dr. Muhammad Alam, Dr. Jalleh Sharafizad, A/Professor Suku Sukunesan, and Dr. Ahmad Khanfar provided unique perspectives on the integration of AI and innovation within business practices. Their presentations were followed by a panel discussion on the importance of fostering deeper collaboration between academia and industry.

After the talks, attendees took the opportunity to network with fellow professionals and academics over light refreshments. The event demonstrated ECU’s commitment to driving innovation and supporting local industries through research excellence.

One of the event's key organisers Dr. Violetta Wilk, said the level of engagement was heartening: “The event attracted full house attendance, proving to be a huge success. Congratulations to the Cluster leaders and all involved in making this session a fantastic collaboration between academia and industry.”

A special thanks was also extended to Prof. Pi-Shen Seet, Dr. Pieter-Jan Bezemer, and their teams for their leadership in organising this successful event.

The event underscored ECU’s pivotal role in positioning the Perth Northern Corridor as a leading hub for innovation and technological advancement. Attendees left the session with valuable insights and a clear vision for future research partnerships.

ECU School of Business and Law continues to demonstrate its dedication to empowering local businesses and driving innovation through cutting-edge research and education.

School of Business and Law