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Dr Lujun Su

Home Institution: Business School, Central South University
Email: sulujunslj@163.com

Background

Lujun Su is an associate professor of Marketing, and the Doctoral Supervisor at the Business School of Central South University. He is the Young Expert of the National Tourism Industry in China. He holds a Bachelor and Master of Tourism Management from Hunan Normal University, and a PhD in Tourism Management from Xiamen University.
His research focuses on tourism and hospitality management in the context of China, including destination management and marketing, tourist environmentally responsible behavior, and tourist subjective well-being.
He has been awarded several grants, including grants from the National Natural Science Foundation of China, and Natural Science Foundation of Distinguished Young Scholars of Hunan Province. His paper “Understanding the service evaluation, consumption emotions, and behavioural intentions relationship for Chinese lodging guests” won the 2015 MBAA International McGraw-Hill Education Distinguished Paper Award; His another paper “Corporate social responsibility and green consumer behaviour” won the Best Paper Award in the Academy of Business Research Fall 2016 Conference.
He has produced over 80 research publications, and more than 10 papers have been published in highly regarded SSCI journals, such as Tourism Management, Journal of Business Research, International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research, and Journal of Travel & Tourism Marketing. He is a reviewer for many journals, including International Journal of Contemporary Hospitality Management, Journal of Hospitality & Tourism Research, and Current Issues in Tourism.

Research Interests

  • Destination marketing and management
  • Services marketing
  • Tourist behaviour
  • Tourist subjective well-being
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