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Dr Shan Jiang

Home Institution: Capital Normal University, Beijing, China
Email: jiangshan@cnu.edu.cn

Background

  • 2014 until now, Capital Normal University, Beijing, China
    Assistant Professor, College of Resource Environment and Tourism
  • 2010-2013  University of Queensland, Brisbane, Australia
    PhD in School of Tourism
    Advisors: Noel Scott, Peiyi Ding
  • 2005-2007 Texas Tech University, USA
    Master of Science in Restaurant, Hotel, & Institutional Management
    Department of Nutrition, Hospitality, and Retailing,
    School of Human Science, Lubbock, TX, USA
  • 1996-2000 Nankai University, Tianjin, China
    Bachelor of Economics
    Department of Tourism

Research Interests

  • Travel motivation
  • Tourist behaviour
  • Destination marketing
  • Tourism experience
  • Means-end chain theory and method
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