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Associate Professor Mao-Ying Wu

Home Institution:Zhejiang University, China
Email: maoyingwu@zju.edu.cn

Background

Dr Mao-Ying Wu is an Associate Professor in tourism and hospitality management in the School of Management, Zhejiang University. She obtained her PhD from the School of Business, James Cook University, Australia.
Mao-Ying is broadly interested in tourism community studies (e.g. sustainable livelihoods approach), tourist behaviour in the emerging market (e.g. self-driving tourism, social media, outbound and inbound tourism), and research methods in social science (e.g. netnography and visual anthropology).

Though early in her career, Mao-Ying is recognized as one of top productive tourism researchers in Mainland China (Zhang, et al., 2017). She has been working with a number of scholars across Asia, Europe, Oceania, and America. She has edited a book (The World Meets Asian Tourists), and has published more than 70 journal articles, book chapters and conference papers. Her publications appear in top tier journals including Tourism Management, Journal of Travel Research, Journal of Sustainable Tourism, and International Journal of Hospitality Research.

Research Interests

  • Tourist behaviour
  • Tourism community relationships
  • Research methods
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