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The Impact of Product Design on the Designs of Organisations and Industry Structures

Abstract

Choosing a modular product or organisational design can have numerous impacts on how a firm structures its operations, where it undertakes its operations (i.e. the degree to which is can operate different functions across international boundaries), how it competes in the market, the extent to which it diversifies, the rate at which innovation is likely to occur and even the way that marketing may occur through the use of real-time feedback of different product configurations. As an emerging concept, the design principle of modularity may be applied to answer a range of business and corporate strategy, as well as technology management issues. Further details available here.

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