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Consumer Acceptance of AI-Generated Artwork

Lead Supervisors:

Professor Sanjit Roy

Co-supervisor:

Dr Stephanie Meek

Abstract

This research investigates consumer acceptance and adaptation of AI-generated artwork, examining the factors influencing perceptions, valuation, and emotional responses to AI-created visual content. The study will examine consumer attitudes toward the authenticity, creativity, and commercial viability of AI-generated art in comparison to human-created pieces. Using a mixed-methods approach, the research will identify key drivers of acceptance/adaptation and resistance. The expected outcomes include insights into the role of trust, transparency, and artistic context in shaping consumer perceptions, with implications for artists, marketers, and the broader creative industries.

Please refer to PDF for further information.

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