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Environmental Social and Governance (ESG) Influence on Marketing Budget Allocation

Supervisors

Professor Steven D’Alessandro

Professor Domenico Gasbarro (Murdoch University)

Abstract

This PhD will examine ESG influence on marketing budget allocation. In particular, how will calls for social justice, sustainability, and other forms of corporate social responsibility affect marketing decisions and budgets? How can we measure the effects of such re-allocation on both business KPIs and on social KPIs? All candidates should prepare a short 10-page proposal with budget as to how they would complete this thesis in around three years.  Skills in R and Python are recommended also for this PhD.

Please refer to the PDF for further information

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