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Meta-Marketing: Marketing in the Metaverse

Lead Supervisor

Professor Sanjit Roy

Associate Supervisor

Dr. Saalem Sadeque

Abstract

Metaverse is poised to be the new reality through which customers will increasingly interact with companies in the future. The advent of virtual reality headsets is already affording various companies to design environments in the metaverse where customers can experience the brands from the comfort of their homes. Despite the fact that companies see value in investing in metaverse, there is a lack of widespread adoption of the metaverse among consumers. The study will seek to unpack the internal (customers’ personalities and motivations) and external (infrastructure) barriers that impact the meta marketing. Furthermore, the project will investigate the role of artificial intelligence in marketing within the metaverse.

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