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The Metaverse, Social Networking Platforms and Emerging Technologies and their Interplay with Data Privacy and Cyber Security in Industry Practice: Barriers and Solutions

Principal Supervisor

Dr Violetta Wilk

Associate Supervisor

Dr Ahmed Ibrahim

Abstract

The metaverse, social networking platforms and emerging technologies, such as generative artificial intelligence (gen AI), virtual reality (VR) and augmented reality (AR), have fast evolved consumer-brand relationships and gained much attention in the industry and in academia. As much as these technologies offer a myriad of opportunities for businesses and academia alike, they present a number of barriers, including but not limited to data privacy and security, which has not yet been addressed by researchers in this context. In response to this lack of knowledge, this interdisciplinary research seeks to: 1. explore the role of the metaverse, social networking platforms and emerging technologies in industry practice; 2. uncover the barriers to their implementation; 3. identify suitable solutions for their effective and efficient implementation; and 4. explore cyber security and privacy issues related to the use and adoption of the metaverse, social networking platforms and emerging technologies.

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