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  • Deborah Ievers

    Deborah Ievers

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    https://orcid.org/0000-0001-5239-445X
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    https://edithcowan.academia.edu/DeborahIevers
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Deborah Ievers

Overview of thesis

I’m in the first year of my PhD focussing on using social media sustainability communications to mitigate stakeholder "Outrage and Cancel Cultures" within the community.

As society continues to move into a digital era, it is becoming increasingly evident that environmentally high impact brands need to look beyond regulatory sustainability reporting to secure society's approval, support, and social licence to operate.

My research explores the feasibility and key implications of using social media for sustainability reporting when communicating a project footprint, social impact, or crisis management within the Western Australia mining, civil and resource sectors.

Further research is needed to fully understand the key attributes of stakeholder theory that organisations use to build relationships with stakeholders. As such, my research aims to support the relevance of stakeholder theory and stakeholder involvement in an organisation's sustainability reporting and accountability communications.

Qualifications

  • Graduate Certificate in Environmental Management, Edith Cowan University, (2020 - 2020)
  • Graduate Certificate in Creative and Professional Writing, Griffith University, (2019 - 2020)
  • Master of Marketing, Griffith University, (2017 - 2019)
  • Cert IV in Training & Assessment, TAFE Australia (2008 - 2009)
  • Skippers Licence (2008)
  • Certification IN HTML & Javascript Programming, LearnIT UK-London (2000 - 2000)
  • HND in Business & Financial Management, Newport University, South Africa (1994 -1997)
  • PADI Dive Ticket (2008)
  • Certification IN Web Page Development, LearnIT UK-London (2000 - 2000)

Research

Research Interests

  • Stakeholder communications
  • Sustainability reporting
  • Stakeholder theory
  • Community engagement
  • Mining, resource and civil infrastructure sectors

Other work

  • Managing Director, RedIvy Tactical Marketing, Perth, WA (2019 – 2021)
  • Marketing & Communications Manager, Joondalup Resort, Perth, WA (2015 – 2019)
  • Marketing & Communications Consultant, Meadow Springs Golf & Country Club, Mandurah, WA 2016 - 2021
  • Volunteer Editor, The Valley Vibes Community Newspaper, Chapman Valley, WA (2010  - 2011)
  • Senior Graphic Designer, DSG International (formally Dixons PLC), London, UK (2006 – 2008)
  • Communications Executive & Senior Graphic Designer, James Cook University, Townsville, QLD (2004 – 2006)
  • Graphic Designer and Communications Executive, Dixons PLC (Multiple Retail Chains) London, UK (2000 – 2004)
  • Tourism and Agricultural Marketing Communications Professional, DC Design & Marketing, South Africa (1994 – 2000)

Past Teaching

  • Marketing workshops for small business
  • Seasonal marketing for small business
  • Recipient of the 2018 & 2019 Griffith Award for Academic Excellence
  • Life Member of the Golden Key International Honour Society
  • Australian Marketing Institute WA State Chair, WA 2020
  • Australian Marketing Institute National Awards Judge 2020 & 2021 (Head Judge)
  • Member of the Australasian Association of Writing Programs (AAWP)
  • Member of the Edith Cowan University Consultative Committee, Marketing and Entrepreneurship

Supervisors

Dr Kat O'Mara, School of Science (ECU)
Dr Claire Lambert, School of Business and Law (ECU)

Contact

Deborah Ann Ievers
Integrated PhD Student
School of Science
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