Write a very short abstract of your thesis and include the aim, method, and what the expected outcome is.
Artificial Intelligence Approach for Dynamic Personality Assessment and Behaviour Change in Online Environments
My research project focuses on a critical area of contemporary concern: How to utilise artificial intelligence to analyse large amounts of data on social media, such as X and Facebook, to predict the personality and behaviour changes caused by misinformation, propaganda, and fake news. The increasing reliance on social media for news and information has created a complex landscape where fabricated content can rapidly spread, potentially altering user behaviours and beliefs.
However, the vast amount of online data presents significant challenges in personality assessment and behaviour analysis. Therefore, there is an urgent need to develop artificial intelligence technologies capable of automatically predicting and analysing changes in online user behaviour. Such advancements would enhance our ability to understand and interpret user behavioural patterns effectively, filling a critical gap in current research.