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    Digital Marketing - Fundamentals

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Digital Marketing - Fundamentals

* All deliveries will be conducted in accordance with State COVID rules - more details here

In this course, you will learn about the foundations of digital marketing, including the digital landscape, online branding, the digital marketing mix, digital customer relationships, and content marketing.

Why is this course for you

Digital marketing and social media are integrated into our everyday lives and play an integral role in marketing your business. But which platforms should you use and how do you engage your target audiences effectively? This course will teach you how to harness the power of digital marketing and help you to better understand, engage with and expand your customer base.

Course overview

Activities include developing a digital marketing excellence framework for your business, social media analysis and publishing using Salesforce Social Studio, and mapping your customers’ purchase decision making journey.

About the Presenters

Our digital marketing courses have been written and coordinated by Dr Violetta Wilk and align with the MKT5325 Applied Digital Marketing unit in the Graduate Certificate of Applied Digital Marketing course.

Holly Johnsen facilitates the course. Industry partners are also involved in the course delivery.

Course details

New courses coming in 2023

*Please note some discounts apply for ECU Staff, students, alumni and previous course participants of the executive education program at the School of Business. To see if you are eligible please contact the Executive Education team on execeducation@ecu.edu.au

Choose your study outcome

Professional Development

Participants will receive a Certificate of Participation at the successful completion of each course

Professional Development with Credit

Digital Marketing Fundamentals is aligned with an assessment item, which together with the two other Digital Marketing courses, can gain you recognition of prior learning (RPL) towards the MKT5325 Applied Digital Marketing unit in our Graduate Certificate of Applied Digital Marketing.

Further Information

Please contact the Executive Education team on ExecEducation@ecu.edu.au

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