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    Digital Marketing - Strategy

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Digital Marketing -Strategy

* All deliveries will be conducted in accordance with State COVID rules - more details here

About the course

In this course you will learn about Digital Marketing Strategy, target audience profiling, and digital media channels and analytics.

Why is this course for you

Digital marketing and social media are integrated into our everyday lives and play an integral role in marketing your business. But, which platforms should you use and how do you engage your target audiences effectively?

This course will teach you how to harness the power of digital marketing and help you to better understand, engage with and expand your customer base.

Course overview

Activities include digital SWOT analysis using Salesforce Social Studio, developing a persona for your target audience, setting up a digital marketing schedule, and developing a Digital Marketing Strategy for your organisation.

About the Presenters

Our digital marketing courses have been written and coordinated by Dr Violetta Wilk and align with the MKT5325 Applied Digital Marketing unit in the Graduate Certificate of Applied Digital Marketing course.

Holly Johnsen facilitates this course for the Executive Education program.

Course Details

New dates coming soon in 2023

* Please note some discounts apply for ECU Staff, students, alumni and previous course participants of the executive education program at the School of Business and Law. To see if you are eligible please contact the team at execeducation@ecu.edu.au

Choose your study outcome

Professional Development

Participants will receive a Certificate of Participation at the successful completion of each course.

Professional Development with Credit

Digital Marketing Strategy is aligned with an assessment item, which together with the two other Digital Marketing courses, can gain you recognition of prior learning (RPL) towards the MKT5325 Applied Digital Marketing unit in our Graduate Certificate of Applied Digital Marketing.

Further information

Please contact the Executive Education team on execeducation@ecu.edu.au

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