Handbook : Course informationEdith Cowan University

Course Information

Bachelor of Communication

Effective from 01-JAN-2025 : Code F35

In a crowded media landscape, professionals working in the field of Communication need to be able to help organisations build credibility, trust and awareness of their brand and message with their target audiences. The Bachelor of Communication provides students with the knowledge and skills they need to help organisations communicate effectively with audiences in ethical and inclusive ways as they learn the knowledge and skills of advertising, public relations, digital communication, public affairs and community engagement.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Clinical or professional work placement Option

In SAH2650 Professional Experience: Internship, students will be able to select workplace-based or project-based environments. In the workplace-based track, students will embark on a minimum of 100 hours of professional placement work experience within a public, private or not-for-profit organisation relevant to their academic studies. In the project-based track, students will engage in a project for a public, private or not-for-profit organisation that tackles a real-world challenge in collaboration or consultation with an industry partner. In SAH3650 Professional Placement 1 and SAH3660 Professional Placement 2, students will gain relevant work experience by undertaking a minimum of 225 hours (per unit) of professional placement with a public, private or not-for-profit host organisation which is relevant to their academic studies.

Application process

Enrolment into the Professional Experience and Professional Placement units are by application ONLY and entry requires students to participate in a recruitment and selection process. All placement and project opportunities will be vetted to ensure they provide a meaningful learning experience. As these units focus on the personal and professional development of the individual, no Recognised Prior Learning (RPL) will be considered for this unit.

Course Learning Outcomes

1. Apply broad knowledge of communication concepts, including knowledge of legal, ethical and regulatory requirements, to a range of practical communication situations.
2. Think critically to analyse, interpret and strategise complex communication scenarios.
3. Think creatively to anticipate challenges, implement strategic responses and generate communication materials.
4. Use digital technologies to access, evaluate, synthesise and communicate relevant information from multiple sources and function as a contemporary communication professional.
5. Apply communication techniques to create clear, coherent,compelling and inclusive communication materials that meet the expectations and needs of society and organisations.
6. Demonstrate a global outlook with respect for cultural diversity, inclusivity and Indigenous cultural responsiveness.
7. Work collaboratively and demonstrate initiative and ethical values in relation to communication contexts.
8. Demonstrate autonomy, accountability and judgement for own learning and professional practice.

Admission requirements

Admission requirement (Band 3)

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

• AQF Cert IV;
• Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
• Undergraduate Certificate;
• Skills for Tertiary Admissions Test;
• University Preparation Course;
• Indigenous University Orientation Course; or
• Experience Based Entry Scheme.

English Language requirement (Band 3)

English competency requirements may be satisfied through completion of one of the following:

• Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
• Special Tertiary Admissions Test;
• IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
• Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
• University Preparation Course;
• Indigenous University Orientation Course;
• AQF Diploma, Advanced Diploma or Associate Degree;
• Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
• Other tests, courses or programs as defined in the Admissions Policy.

Course Duration

• Full Time: 3 Years
• Part Time: 6 Years

Course Delivery

• Mount Lawley: Full Time, Part Time
• Online: Full Time, Part Time

Course Coordinator

Dr Kelly CHOONG

Course Structure

Students are required to complete 240 credit points of core and core option units and 120 credit points of elective units. Students that complete a 4-unit, subject-based Elective Sequence may nominate to have this recorded on their transcript as a minor in the subject area. Alternatively, students may complete any other combination of major, minors, or elective units from the School of Arts and Humanities or other Schools in the university.

Students can choose any combination of electives from any of the recommended elective lists or any other combination of major, minors, or elective units from the School of Arts and Humanities or other Schools in the university. Students that complete a 4-unit subject-based Elective Sequence may nominate to have this recorded on their transcript as a minor in the subject area.

^ Core Option