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This course provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators, and to establish and manage media relations. The combination of marketing, advertising and public relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem solving, needed for a successful career. Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase students strengths. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
Academic admission standard for the following entry pathways:
The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.
Students are required to complete 12 Marketing units and 12 Advertising and Public Relations units:
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT2605 * | Promotional Marketing | 15 |
| BUS3100 | Business Research Practices | 15 |
| MKT2608 | Consumer Behaviour | 15 |
| MKT2700 | Retail Marketing | 15 |
| MKT3600 | New Product Development | 15 |
| MKT3601 | Marketing Strategy | 15 |
| MKT3606 | Current Issues in Marketing | 15 |
| Plus the following 4 units: | ||
| MKT1605 ^ | Professional Communication | 15 |
| MKT2195 ^ | Services Marketing and Management | 15 |
| MKT3120 ^ | International Marketing | 15 |
| MKT3604 ^ | Social and Not for Profit Marketing | 15 |
Or up to 4 elective units as approved by the Course Coordinator.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| CMM1107 | Creative Thinking | 15 |
| BRO1000 | iTalk@ECU: Presentation Skills | 15 |
| ADV1116 | Foundations of Advertising | 15 |
| ADV2102 | Creative Strategy: Process and Execution | 15 |
| ADV2107 * | Strategic Branding | 15 |
| PRN2110 | Foundations of Public Relations | 15 |
| PRN2125 | Communicating Through the Media | 15 |
| ADV3112 | International Advertising | 15 |
| ADV3406 | Media Buying and Planning | 15 |
| PRN2124 | Public Relations Event Management | 15 |
| PRN3125 | PR Campaign Planning and Management | 15 |
| Elective Unit | 15 |
Note: The elective unit is required to be approved by the Course Coordinator.
^ Core Option
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Y99|4
This course provides students with the ability to critically analyse, evaluate and compile new communication strategies, to function as skilled communicators, and to establish and manage media relations. The combination of marketing, advertising and public relations enhances these abilities by allowing students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career. Advertising combines art, science, strategy and communications practice, and has potential applications far beyond employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase students strengths. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication and plans the strategy behind communication campaigns.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
Academic admission standard for the following entry pathways:
The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT2605 * | Promotional Marketing | 15 |
| MKT2608 | Consumer Behaviour | 15 |
| MKT2700 | Retail Marketing | 15 |
| BUS3100 | Business Research Practices | 15 |
| MKT3600 | New Product Development | 15 |
| MKT3601 | Marketing Strategy | 15 |
| MKT3606 | Current Issues in Marketing | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV1116 | Foundations of Advertising | 15 |
| ADV2102 | Creative Strategy: Process and Execution | 15 |
| ADV2107 * | Strategic Branding | 15 |
| ADV3112 | International Advertising | 15 |
| ADV3125 | Advertising Practice | 15 |
| ADV3406 | Media Buying and Planning | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| PRN2110 | Foundations of Public Relations | 15 |
| PRN2123 * | Public Relations Techniques | 15 |
| PRN2124 | Public Relations Event Management | 15 |
| PRN2125 | Communicating Through the Media | 15 |
| PRN3125 | PR Campaign Planning and Management | 15 |
| PRN3130 | Social Media and Online Presence Management | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| Select 4 units from: | ||
| ADV2220 | Advertising Management | 15 |
| ADV3111 | The Business of Publishing | 15 |
| ADV3115 | Account Planning | 15 |
| ADV3120 | Current Issues in Marketing Communications | 15 |
| BUS3700 | Business Study Tour | 15 |
| CMM3116 | Current Industry Analysis | 15 |
| FBL3501 | Business Practicum | 15 |
| MKT1605 | Professional Communication | 15 |
| MKT2195 | Services Marketing and Management | 15 |
| MKT3120 | International Marketing | 15 |
| MAN3705 | International Negotiation | 15 |
| PRN3123 | Corporate Communication | 15 |
| PRN3124 | PR Issues and Crisis Management | 15 |
| SPM2122 | Sport Marketing | 15 |
Or any Level 2000 or Level 3000 unit with approval from the Course Coordinator.
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Y99|5