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The growth of the creative industries means that more organisations require the services of talented individuals or businesses in creative areas such as advertising, design, public relations, specialist writing, print publishing, desktop publishing. This major is suited to students who wish to diversify their creative skills, build or work in a creative services company, and/or find ways to publish and commercially develop creative work.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Mount Lawley
Advertising Executive, Public Relations Executive, Creative Consultant, Graphic Designer, Writer, Publisher
Students are required to complete 4 units from:
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV2102 ^ | Creative Strategy: Process and Execution | 15 |
| ADV1116 ^ | Foundations of Advertising | 15 |
| BRO2025 ^ | Broadcasting Skills | 15 |
| ADV2220 ^ | Advertising Management | 15 |
| DES2101 ^ * | Design Practices: Identity | 15 |
| DES2103 ^ | Desktop Publishing | 15 |
| DES2203 ^ | Design Practices: Publication | 15 |
| FAV2101 ^ | Introduction to Video Production | 15 |
| FAV2201 ^ | Video Production: Drama and Documentary | 15 |
| IMM2123 ^ | Interactive Multimedia Authoring 1 | 15 |
| JOU2111 ^ | Introduction to Journalism | 15 |
| PHO2103 ^ | Studio Work | 15 |
| PHO2221 ^ | Advanced Digital Photomedia | 15 |
| PRN2124 ^ | Public Relations Event Management | 15 |
| PRN2110 ^ | Foundations of Public Relations | 15 |
| PRN2123 ^ * | Public Relations Techniques | 15 |
| Plus 4 units from: | ||
| ADV3111 ^ | The Business of Publishing | 15 |
| CMM3104 ^ | Professional Placement 1 | 15 |
| CCA3108 ^ | Independent Study | 15 |
| DES3206 ^ | Design Practices: Information and Advertising Design | 15 |
| FAV3231 ^ | Digital Video 2 | 15 |
| PHO3201 ^ | Photojournalism and Editorial Practice | 15 |
| PHO3305 ^ | Studio Applications for Advertising | 15 |
| PRN3122 ^ | Corporate Communication | 15 |
| WRT3114 ^ | Writing and Editing | 15 |
| WRT3123 ^ | Production, Editing and Design | 15 |
Note: Students may commence Level 2000 units in the first and second semesters of study.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| It is recommended that students studying this major select electives from the following as per their course requirements: | ||
| BRO1000 | iTalk@ECU: Presentation Skills | 15 |
| CMM1107 | Creative Thinking | 15 |
| FAV1101 | Introduction to Digital Video | 15 |
| IMM1121 | Digital Photomedia | 15 |
| IMM1122 | Publishing on the World Wide Web | 15 |
| PHO1105 | Photo Work | 15 |
Note: Students may need to check they have completed the pre-requisites for these units.
^ Core Option
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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The growth of the creative industries means that more organisations require the services of talented individuals or businesses in creative areas such as advertising, design, public relations, specialist writing, print publishing, desktop publishing. This major is suited to students who wish to diversify their creative skills, build or work in a creative services company, and/or find ways to publish and commercially develop creative work.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
Advertising Executive, Public Relations Executive, Creative Consultant, Graphic Designer, Writer, Publisher
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| DES2102 | Design Practices: Pre-press | 15 |
| DES3208 | Design Practices: Project | 15 |
| Elective Unit | x 6 (from the lists below) | 90 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| BRO1000 | iTalk@ECU: Presentation Skills | 15 |
| CMM1107 | Creative Thinking | 15 |
| ADV2116 | Foundations of Advertising | 15 |
| PRN2110 | Foundations of Public Relations | 15 |
| ADV2105 | Consumer Behaviour | 15 |
| PRN2124 | Public Relations Event Management | 15 |
| ACC1100 | Accounting I | 15 |
| LAW1100 | Legal Framework I | 15 |
| PRN3130 | Social Media and Online Presence Management | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV2102 | Creative Strategy: Process and Execution | 15 |
| ADV2107 * | Strategic Branding | 15 |
| DES2101 * | Design Practices: Identity | 15 |
| DES3206 | Design Practices: Information and Advertising Design | 15 |
| FAV2101 | Introduction to Video Production | 15 |
| FAV3301 | Advanced Video Production 1 | 15 |
| IMM1122 | Publishing on the World Wide Web | 15 |
| IMM2123 | Interactive Multimedia Authoring 1 | 15 |
| VIS1303 | Introduction to Drawing | 15 |
| DES2104 | Vector Illustration | 15 |
| GDT2103 | Visual and Conceptual Game Design | 15 |
| GDT3106 | Game Level Design | 15 |
| PHO2103 | Studio Work | 15 |
| PHO2221 | Advanced Digital Photomedia | 15 |
| GDT2102 | 3D Visualisation | 15 |
| IMM3205 | 3D Animation | 15 |
| JOU2111 | Introduction to Journalism | 15 |
| JOU3205 | Newsroom Journalism | 15 |
| WRT3213 * | Creative Writing | 15 |
| WRT3215 | Authorship and Publication | 15 |
| CCA3108 | Independent Study | 15 |
| CMM3104 | Professional Placement 1 | 15 |
Note: At least half of the units selected must at Level 2000 or above. Students may need to check they have completed the pre-requisites for these units. Note: There are suggested pairs of units for the Creative Practices electives, please discuss your selection with the Unit Set Coordinator.
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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