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This course combines strategic marketing management with hands-on creative skills development. With more organisations managing their own marketing and communication, the course addresses the industry demand for multi-talented marketers and creative individuals. Strategic marketing is combined with creative services to incorporate studies in advertising, public relations, design and desktop/print publishing.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
Academic admission standard for the following entry pathways:
The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT2605 * | Promotional Marketing | 15 |
| MKT2608 | Consumer Behaviour | 15 |
| MKT2700 | Retail Marketing | 15 |
| MKT3600 | New Product Development | 15 |
| MKT3601 | Marketing Strategy | 15 |
| MKT3606 | Current Issues in Marketing | 15 |
| BUS3100 | Business Research Practices | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV2102 | Creative Strategy: Process and Execution | 15 |
| ADV2107 * | Strategic Branding | 15 |
| ADV2116 | Foundations of Advertising | 15 |
| BRO1000 | iTalk@ECU: Presentation Skills | 15 |
| CCA1108 | Communications and Digital Technology | 15 |
| DES2101 * | Design Practices: Identity | 15 |
| DES2103 | Desktop Publishing | 15 |
| IMM2125 * | Interface and Information Design | 15 |
| PRN2110 | Foundations of Public Relations | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| Select 7 units from: | ||
| BUS3700 | Business Study Tour | 15 |
| CMM1107 | Creative Thinking | 15 |
| DEF1106 | Collaborative Design | 15 |
| DES2102 | Design Practices: Pre-press | 15 |
| DES2203 | Design Practices: Publication | 15 |
| DES3206 | Design Practices: Information and Advertising Design | 15 |
| FAV3231 | Digital Video 2 | 15 |
| FBL3501 | Business Practicum | 15 |
| IMM1121 | Digital Photomedia | 15 |
| IMM1122 | Publishing on the World Wide Web | 15 |
| MKT1605 | Professional Communication | 15 |
| MKT2195 | Services Marketing and Management | 15 |
| MKT3120 | International Marketing | 15 |
| PHO1105 | Photo Work | 15 |
| PHO2103 | Studio Work | 15 |
| PHO2202 | Images and Pleasures | 15 |
| PHO3305 | Studio Applications for Advertising | 15 |
| TDD2204 | 3D Design Practices: Narrative Design | 15 |
| TDD3205 | 3D Design Practices: Spatial Design | 15 |
Or any Level 2000 or 3000 units as approved by the Course Coordinator.
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Y98|6
This course combines strategic marketing management with hands-on creative skills development. With more organisations managing their own marketing and communication, the course addresses the industry demand for multi-talented marketers and creative individuals. Strategic marketing is combined with creative services to incorporate studies in advertising, public relations, design and desktop/print publishing.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
Academic admission standard for the following entry pathways:
The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.
Students are required to complete 8 Core Marketing units, 9 Core Creative Services units and 7 Elective units. Note: Students are required to complete no less than 6 units at Level 3000.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT2605 * | Promotional Marketing | 15 |
| MKT2608 | Consumer Behaviour | 15 |
| MKT2700 | Retail Marketing | 15 |
| MKT3600 | New Product Development | 15 |
| MKT3601 | Marketing Strategy | 15 |
| MKT3606 | Current Issues in Marketing | 15 |
| BUS3100 | Business Research Practices | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| ADV1116 | Foundations of Advertising | 15 |
| ADV2102 | Creative Strategy: Process and Execution | 15 |
| ADV2107 * | Strategic Branding | 15 |
| BRO1000 | iTalk@ECU: Presentation Skills | 15 |
| CCA1108 | Communications and Digital Technology | 15 |
| DES2101 * | Design Practices: Identity | 15 |
| DES2103 | Desktop Publishing | 15 |
| IMM2125 * | Interface and Information Design | 15 |
| PRN2110 | Foundations of Public Relations | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| Select 7 units from: | ||
| BUS3700 | Business Study Tour | 15 |
| CMM1107 | Creative Thinking | 15 |
| DEF1106 | Collaborative Design | 15 |
| DES2102 | Design Practices: Pre-press | 15 |
| DES2203 | Design Practices: Publication | 15 |
| DES3206 | Design Practices: Information and Advertising Design | 15 |
| FAV3231 | Digital Video 2 | 15 |
| FBL3501 | Business Practicum | 15 |
| IMM1121 | Digital Photomedia | 15 |
| IMM1122 | Publishing on the World Wide Web | 15 |
| MKT1605 | Professional Communication | 15 |
| MKT2195 | Services Marketing and Management | 15 |
| MKT3120 | International Marketing | 15 |
| PHO1105 | Photo Work | 15 |
| PHO2103 | Studio Work | 15 |
| PHO2202 | Images and Pleasures | 15 |
| PHO3305 | Studio Applications for Advertising | 15 |
| TDD2204 | 3D Design Practices: Narrative Design | 15 |
| TDD3205 | 3D Design Practices: Spatial Design | 15 |
or any Level 2000 or 3000 units as approved by the Course Coordinator.
* Students will be assessed to see if they have achieved the ECU minimum standard of English language proficiency in this unit. Students who don't meet the minimum standard will be provided with appropriate English language support and development.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Y98|7